Alona Katselnik studied Marketing at the Fashion Institute of Technology in New York, and has spent the twenty-four years since inside the business of luxury — first analysing it, then launching it, then building it, one designer house at a time.
Her career began at Prada Group, where she worked with Milan on North American pricing, distribution and competitive strategy. At Temperley London she opened a New York showroom and introduced the London designer to North America's top department stores. For sixteen years her own consultancy, AK Sales and Marketing, advised houses such as Lanvin, Jason Wu, Reem Acra, Elie Saab and Derek Lam. Today she is Sales Director at FO.RI Showroom in Manhattan.
Sales, Marketing, Brand Development, Strategic Planning, Analysis and Implementation.
Her specialties, in her own words on LinkedIn.
The timeline
- FIT
Fashion Institute of Technology
B.S., Marketing / Marketing Management — New York
- 1999
Prada Group
Marketing Analyst, Jan 1999 – Nov 2001
- 2003
Temperley London
Vice President, Apr 2003 – Aug 2006
- 2008
AK Sales and Marketing
Sales & Marketing Consultant, Sep 2008 – Jan 2025
- 2014
Jason Wu
Sales Consultant, Feb 2014 – Apr 2015, New York
- 2022
FO.RI Showroom
Sales Director, Sep 2022 – present, New York
[Placeholder — a personal paragraph in Alona's own voice: where she grew up, what drew her to fashion]
Facts on this page come from Alona's public LinkedIn profile.