The mission
From April 2003 to August 2006, as Vice President, Alona launched the London-based women's ready-to-wear designer into the North American market — opening a showroom in New York City and attracting top-tier wholesale clients.
Precise positioning
She worked closely with the designer and executive officers in London to assure precise positioning in the US market: product development, distribution strategies and competitive pricing policies.
The result
A wholesale sales increase of more than 1000% from the initial launch. She was responsible for expansion, distribution and maintenance across North America and Canada — Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Holt Renfrew and top designer specialty stores.
Running the business
Budgeting, inventory control, brand development and long-range planning.
[Placeholder — photos from this chapter, supplied by Alona]
Facts on this page come from Alona's public LinkedIn profile.
